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我將把三年來操作關鍵字廣告的經驗詳細寫出來
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如何啟用雅虎關鍵字廣告測試工具

keywordmatch | 31 October,2008 18:41

 在廣告群組中，可以為群組內所有關鍵字撰寫一則以上的對應廣告，系統將自動開啟「廣告測試」，加強播放效果較好的廣告（點選率較高）。您可以測試哪個促銷活動內容最吸引人、甚至可以更換不同版本的連結網址作效果測試！
需注意到一點，廣告必需與群組內所有關鍵字高度相關，否則將影響廣告表現。所以性質不同的關鍵字最好建立不同的群組以撰寫適合的對應廣告。

 

 


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